賀艷談數(shù)字技術(shù)助力文化價(jià)值呈現(xiàn)

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賀艷談數(shù)字技術(shù)助力文化價(jià)值呈現(xiàn)

賀艷

He Yan

北京清城?,F(xiàn)數(shù)字科技研究院院長(zhǎng)

President of Beijing QingchengRuixian Digital Technology Research Institute

中國(guó)古跡遺址保護(hù)協(xié)會(huì)數(shù)字遺產(chǎn)專委會(huì)主任

Director of ICOMOS ChinaScientific Committee of Cultural Heritage Conservation by Digitalization

文化和科技要真的能夠?qū)崿F(xiàn)對(duì)話

Culture and technology must trulyengage in dialogue

而不是簡(jiǎn)單的兩種形式的疊加

rather than simply being stackedtogether

其實(shí)在做文化科技融合里面

In cultural and technologicalintegration

最困難的一點(diǎn)就是跨界人才

the biggest challenge is lack ofcross-disciplinary talent

就是只有有這種

Only those who possess

兼具了文化和科技思維的人

both cultural and technological mindsets

同時(shí)是一個(gè)能夠打開(kāi)的

and at the same time areopen-minded

具有這樣一個(gè)蓬勃的創(chuàng)造力的人

and endowed with vibrantcreativity

他才能夠真正的

can truly

把這兩個(gè)產(chǎn)品融合到一起

integrate these two products

文化遺產(chǎn)的闡釋

The interpretation of cultural heritage

它更多的是服務(wù)于文化

is more about serving culture

所以就是如何基于它的核心價(jià)值

So the question is how to build onits core values

然后我們?nèi)ミx擇

and then choose

更合適的科技手段

the most suitable technologicalmeans

然后來(lái)實(shí)現(xiàn)

to realize

對(duì)本身的價(jià)值的一個(gè)增值

an enhancement of its intrinsicvalue

我覺(jué)得這是融合的最重要的一點(diǎn)

I think this is the most importantaspect of integration

以文化本身去打動(dòng)觀眾

Let culture itself move theaudience

比如說(shuō)我們北京中軸線

For example the Beijing CentralAxis

我們的鼓樓

our Drum Tower

那么它這個(gè)產(chǎn)品

This product

它最打動(dòng)人的就是

is impressive because

在這樣一個(gè)很特殊的

in such a unique

古建筑的這個(gè)場(chǎng)所之中

ancient architectural setting

讓我們看到了

it shows us

就是曾經(jīng)消失的

the once vanished

計(jì)時(shí)報(bào)時(shí)的歷史

history of timekeeping

能感知到就是時(shí)間的故事

allowing us to sense the passage oftime

像鐘鼓樓里面

In the Bell and Drum Towers

大家很喜歡的裝置

two appealing devices

就是暮鼓晨鐘

are the evening drums and morningbells

那么前面就是一個(gè)橫向的透明屏

In the front there is a horizontaltransparent screen

后面是一個(gè)縱向的透明屏

at the back there is a vertical one

那么這樣一個(gè)一橫一縱的布局

Such an intersectional layout

其實(shí)跟鐘鼓樓兩個(gè)建筑本身

actually corresponds with the twobuildings of the Bell and Drum Towers

它又是呼應(yīng)到一起的

bringing them into resonance

所以從這個(gè)敲鼓到撞鐘

So from the beating of drums tothe striking of bells

再到鐘聲散布到全城

and the spreading of sounds acrossthe city

那么它的最后面

In the final part

對(duì)應(yīng)的是一個(gè)

there is

“四九城里聽(tīng)鐘聲”的北京全圖

a full map of Beijing showing thebell sounds heard across the historic city

所以它整個(gè)的

So the entire

這樣一個(gè)空間構(gòu)成邏輯

spatial structure

展項(xiàng)的設(shè)計(jì)邏輯

and design logic of the exhibition

又跟它遺產(chǎn)本身的

again resonate

這樣一個(gè)空間邏輯

with the heritage’s own

呼應(yīng)到一起了

spatial logic

它的這樣一個(gè)交互裝置

This interactive installation

就其實(shí)我們是去感知這個(gè)擊鼓

is in fact about sensing the actof beating the drum

和感知這個(gè)撞鐘的

and the act of striking the bell

這兩個(gè)動(dòng)作本身

these very actions

那么它跟我的物理裝置

which when matched with

匹配到一起

the physical installation

那么這些就是完全實(shí)現(xiàn)了

realize

它的這樣一個(gè)徹底的一個(gè)融合

a thorough integration

那如果我們能用數(shù)字技術(shù)

If we can use digital technology

用這樣一個(gè)更直觀的

in a more intuitive

視覺(jué)化的方式

and visualized way

能夠模擬呈現(xiàn)出來(lái)

to simulate and present it

那么老百姓很容易就看懂了

then ordinary people can easilyunderstand it

基于這樣一個(gè)

Based on such

最基本的一個(gè)初心

an original intention

所以我們用數(shù)字技術(shù)來(lái)嘗試

we try to use digital technology

幫助到我們的遺產(chǎn)的

to support our research andpreservation

這樣一個(gè)研究保護(hù)

of heritage

還有最后的

As well as

它的呈現(xiàn)和展示方面

its presentation and display

鼓樓之所以能成功

The charm of the Drum Tower

其實(shí)最開(kāi)始就是

was actually first discovered by

遛娃的媽媽們先發(fā)現(xiàn)了它

mothers taking their children forwalks

然后媽媽們形成了這樣一個(gè)

These mothers then created

口碑傳播

an organic word-of-mouth spread

為什么它能夠

The reason why it was able

形成這種自發(fā)的傳播

to spread spontaneously

后來(lái)我們就發(fā)現(xiàn)

as we later realized

它跟我們的版文等等都有關(guān)系

was also connected with ourwritten texts and other factors

那么在最后我們上版之前

Before the final version wasreleased

其實(shí)是我們把它全部都

we went through all of it

自己都讀了一遍

by ourselves

就保證我作為一個(gè)

to make sure that as

口語(yǔ)朗讀的時(shí)候

spoken narration

我是非常順暢的

it would be completely smooth

所有生澀的表達(dá)或者什么

All awkward expressions

全部都被我們改掉了

were revised

當(dāng)媽媽們能夠看懂這個(gè)文字

When mothers can understand thetext

能夠很簡(jiǎn)單的

and easily

跟她的孩子去表述的時(shí)候

explain it to their children

那這個(gè)展覽才能形成自傳播

the exhibition can spreadorganically

當(dāng)然這里面毫無(wú)疑問(wèn)

Of course, there is no doubt

鼓樓里面它的這樣一個(gè)數(shù)字秀

the digital show in the Drum Tower

它所給予的這種視覺(jué)

with its visual

和聽(tīng)覺(jué)的沖擊

and auditory impact

那么也是吸引大家很重要一個(gè)點(diǎn)

is also an important factor inattracting people

還是因?yàn)槲铱赐?/p>

And because after I watched

這樣一個(gè)令人感動(dòng)的

such a touching

這么一個(gè)影片的同時(shí)

film at the same time

其實(shí)我能在旁邊收獲到很多

I was also able to gain a lot

讓我容易懂的知識(shí)

of easily understandable knowledge

所以最后構(gòu)成了

So in the end this created

一個(gè)完整的體驗(yàn)

a complete immersive experience

聚焦文化和科技融合發(fā)展

Focusing on the integration ofculture and technology

2025北京文化論壇

2025 Beijing Culture Forum

9月相會(huì)北京

See you in September

責(zé)任編輯:張慕琪校對(duì):吳成玲最后修改:
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